Memoirs of a Project
At the end of 2016, the elite team of nerds at LAI Video voted A Dream of Safety as its best, most favorite project of the year. The criteria for “best” and “most favorite” was left undefined, but staring at the final animation’s mesmerizing aesthetic, it’s easy to understand that it’s one of our most unique projects. Ever.
Immortalizing a Living Legend
Working with longtime creative partner the National Maintenance Agreement Policy Committee, we were tasked with telling the origin story for the “zero injury” concept — a sweeping industry-wide policy that tolerates no injuries on job site. The architect behind this thing was still alive and in rare storytelling form. We had to talk to him.
Sarah flew to Texas and conducted a thoughtful interview with Emmitt Nelson, but we knew that we didn’t want a talking head (no offense to Mr. Nelson’s head). Instead, we wanted something as iconic as the story itself.
Recalling a Past Collaborator
A few years ago, I had the pleasure of working with the talented illustrator Jared Boggess on Memoirs of the Deep, a short story turned short animation. Jared helped visualize the world of The Deep, designing characters and scenes of an industrial underwater nightmare — it was it’s own OSHA fever-dream void of any “zero injury” regulations. The project, like its characters, met an untimely end. But as it became a memoir itself, I had dreams of collaborating with Jared again.
Producing a New Memoir
Now an accomplished illustrator in Richmond, Jared was totally game by our proposition. He immersed himself in Emmitt’s story, transporting us all back in time to that defining flux-capictor moment.
Jared passed off detailed scenes that Tiffany brought to life with careful motion and sound design. The final piece served as the flagship vignette and prologue to a series of other short stories.
More importantly, this video served as a reminder to LAI Video that our passion projects can catapult our professional “work” to new heights. It also reminded me that a “hard drive crash” isn’t enough to stop a personal outlet, be it a memoir of a fictional miner or a memoir of a Papou.